Meet Sabrina: Hispanic Linguist + Digital Media Expert
Graduate Student Instructor: Currently teaching Spanish 3015W at the University of Minnesota.
PhD student: Studying the language of media representation. Entrepreneur & media producer: Producing media for organizations & projects with a social justice mission, such as the BIPOC Foodways Alliance. Click this link to learn more about my University of Minnesota-funded small business development! Watch my educational Instagram reels:
Professional summary
I am a specialist in Hispanic Linguistics, with expert knowledge of the crucial role of language in producing media for multicultural & multilingual audiences. My specialty is digital & social media production; I work as a marketing consultant for various Twin Cities companies (more info coming soon about my new business, the Multicultural Media Company LLC). My passion lies in combining my linguistic & creative abilities with my motivation to dismantle oppressive U.S. systems. My goal is to tell historically untold stories with media, representing historically underrepresented people & their histories. |
Hola, soy Sabrina!
I'm Sabrina Fluegel; I'm a Hispanic Linguistics PhD student & instructor at the University of Minnesota's Department of Spanish & Portuguese Studies. As a linguist, I often say I speak "the language of media." That is, I study the intersection of language, culture, society, & media to understand how media reflects & represents larger societal issues. About my work My favorite way to educate about social & racial issues is via short-form video productions. Check out my Instagram Reels & TikTok videos, that have collectively reached over two million views. My most viral reel reached one million views in just under three months! My latest research publication (2021) about persuasive, socially exploitative marketing can be found in the Journal of Language Policy. My recent research on bilingual media, coming soon to the Journal of Multilingual & Multicultural development, focuses on how digital media marketers discuss cultural issues in bilingual media. My article highlights the societal, racial, & political issues at play in these online discourses that "package & sell" bilingualism as a marketable trait. My video production projects can be found on the webpages of journals such as the American Council on Foreign Language Teaching - Foreign Language Annals. Find my Instagram-reel style productions published by organizations such as Explore Minnesota Tourism. Watch a summary of my latest research:
Watch my webinar "Writing for the public: Translating academics to activism"This webinar was hosted by the American Association of Applied Linguistics, thanks to the Public Affairs & Engagement Committee, & Education & Outreach Committee.
Learn about my marketing & outreach for the Driftless Area Karst Trail
The following presentation was produced to summarize my 1.5-year marketing & outreach work for a new trail by the National Speleological Society, Minnesota DNR, & National Park Service - Rivers, Trails, & Conservation Assistance Program.
Resumen profesional
Soy especialista en la lingüística hispánica con un conocimiento experto del papel crucial de la lengua en producir los medios para audiencias multiculturales & multilingües. Mi especialidad es la producción de medios digitales & sociales; trabjo como consultora en marketing para varias empresas de las Twin Cities (más información por venir sobre mi nueva empresa, the Multicultural Media Company LLC). Mi pasión se encuentra en combinar mis habilidades lingüísticas y creativas con mi motivación para desmantelar los sistemas opresivos de los EE. UU. Mi objetivo es contar historias históricamente no contadas con los medios, representando a personas históricamente subrepresentadas & sus historias. |
